project

UI website design for DigiLend, an online lending platform focused on Education, Travel and Healthcare financing. They work closely with merchant partners to make quality education and services available and accessible to all.

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approach

A colour scheme was set for the microsite, taking blue from the logo and a green accent that one would relate to both growth and money. The layout incorporated simple animations to make the loan and application processes simpler to understand and some of the textual information was represented by icons to visually break and lift the content-heavy page. Their important features were kept upfront.

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Project done with The Magic Beans