project

Brand identity for Roligt, a Hyderabad based food and drink company. The brand was born out of an anguish that customers especially children don’t have access to affordable, healthy food and beverages.

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approach

The most important requirement from the logo was that it needs to work as a stamp when being punched on tender coconut shells, one of their main products. It also required to be a singular memorable unit on bottles.

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The logo form signifies a blend of fruit juices, like the view in a blender. The colour scheme is from the two colours that instantly remind us of fresh fruits and good health - carrot red and green.