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project

Brand identity for Roligt, a Hyderabad based food and drink company. The brand was born out of an anguish that customers especially children don’t have access to affordable, healthy food and beverages.

approach

The most important requirement from the logo was that it needs to work as a stamp when being punched on tender coconut shells, one of their main products. It also required to be a singular memorable unit on bottles.

The logo form signifies a blend of fruit juices, like the view in a blender. The colour scheme is from the two colours that instantly remind us of fresh fruits and good health - carrot red and green.

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