project

Look book and in-store posters for Urban Yoga.

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approach

Urban Yoga is a fitness brand that provides a variety of clothing and accessories for your workout. The visual design is taken from the clothing itself but made abstract. The overall look is minimal with plenty of white space, keeping in sync with their concept of purity of mind and body through yoga, yet bringing out vibrancy and energy through their colours.

 

Project done with The Magic Beans