project

Print and digital design for Villgro. Villgro funds, mentors and incubates early-stage, innovation-based social enterprises that impact the lives of India’s poor. Since 2001, Villgro has incubated 119 such enterprises, which have touched over 15 million lives.

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approach

The job was to find the right balance between formal and visually appealing design. Villgro is a social enterprise and needs to represent its seriousness towards its goals, but the reports and statistics should not press the snooze button in its reader and the design should set the company apart from others.  The designs, using the brand's established colours were created with this balance in mind. 

 

Project done with The Magic Beans