project

Packaging concept for She Sanitary Pads.

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approach

Done with a fellow product designer, we came up with the concept of a dispensary box that can be stored on your bathroom counters. Sanitary pad packets are often dumped at the back of the cupboard, away from the eyes of others due to the stigma surrounding menstruation. 

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With this new packaging, in a bolder look that breaks away from typically feminine colours, we want to send the message that a woman doesn't need to hide something that is a natural human process. The pads can be easily removed one by one and the refill packs come with less plastic. 

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The inner packaging is of paper, since all women wrap their used pads in paper over the flimsy and inefficient plastic wrap that is currently present.